Snapchat: The End Might Be Near

Snapchat: The End Might Be Near

Unless Snapchat figures out a new game plan to create proprietary features and experiences, 2019 will be the end of the popular photo-sharing app. The stock of its parent company, Snap, is scaring away investors. Its user base has plateaued. Each time Snapchat...
How Instagram Can Win More IGTV Fans

How Instagram Can Win More IGTV Fans

Instagram’s IGTV feature is off to a slow start. TechCrunch reported recently that IGTV, which allows people to upload lengthy videos in a mobile viewing format, has seen a noticeable decline in weekly installs since its June launch. As TechCrunch noted, “IGTV risks...
How to Succeed with the Smarter Instagram Feed

How to Succeed with the Smarter Instagram Feed

Instagram recently made its algorithm smarter and explained to TechCrunch how the algorithm works. The headline: Instagram uses machine learning to make its feed more personal to its users. This change is good news for brands on Instagram that enjoy high levels of...
Instagram Escapes the Techlash (So Far)

Instagram Escapes the Techlash (So Far)

Somehow Instagram has remained unsullied by the fear, uncertainty, and doubt that has gripped social platforms lately. YouTube keeps getting slammed for allowing brands’ ads to run on extremist channels.  Twitter continues to wrestle with the challenge of balancing...