How Meta Is Defending Its Advertising Turf

How Meta Is Defending Its Advertising Turf

Meta, the second-largest online advertising platform in the world, faces numerous challenges ranging from stricter privacy controls to the emergence of new competitors such as Amazon Ads and TikTok. Meta, like the market leader Google, is defending its position the...
Amazon’s Next Frontier: Local Advertising

Amazon’s Next Frontier: Local Advertising

Amazon recently announced for the first time just how big Amazon Ads has become. And the number is very big. As in $31.2 billion. Amazon said in its in 2021 earnings announcement that Amazon Ads had achieved 32 percent year-over-year growth, which includes sales of...
Why TikTok Influencer Marketing Is Heating Up

Why TikTok Influencer Marketing Is Heating Up

TikTok recently created a relationship with software firm CreatorIQ to help brands find the right influencers on TikTok. This news illustrates the growing importance of influencer marketing, a type of social media marketing that involves endorsements and product...