How Well Do You Know Your Negative Keywords?

How Well Do You Know Your Negative Keywords?

Google has made great strides developing tools that help advertisers find their target market. Using some of those tools is important. But make sure you don’t forget some of the fundamental best practices to ensure campaign success. A good example is the use of...
Are Bid Tools Pulling Their Weight in Higher Education?

Are Bid Tools Pulling Their Weight in Higher Education?

Advertisers in higher education spend a lot of money on paid search, and they want the best possible bid tools to drive leads and keep costs in check. But are advertisers in higher education getting their money’s worth with bid tools? Branded keywords typically...