Amazon’s Advertising Business Explodes

Amazon’s Advertising Business Explodes

  Is there anything Amazon cannot do? In its second quarter earnings announcement, Amazon reported another stellar performance, with earnings that far exceeded analysts’ projections. Its growth was uniformly strong across its businesses, ranging from its cloud...
Welcome to True Interactive!

Welcome to True Interactive!

By Kurt Anagnostopoulos and Mark Smith Welcome to a new era! Today we officially changed the KeywordFirst name to True Interactive. True Interactive reflects how we have evolved to become a trusted digital marketing partner that improves the performance of our...
Why 2018 Is the Year of Influencer Outreach

Why 2018 Is the Year of Influencer Outreach

Influencer outreach took a major hit in 2017 through some dubious events such as the collapse of the Fyre Festival, which relied on influencer outreach to lure tourists to a disastrous music festival. But influencer outreach is alive and well and will continue to...