6 Reasons Why Facebook Continues to Succeed

6 Reasons Why Facebook Continues to Succeed

Is Facebook the most resilient brand in the world? It sure seems that way. Here is a business that has weathered one public relations storm after another in recent years, and yet the global business is getting stronger than ever. In the past couple of years alone,...
Facebook Shares an Advertising Roadmap for 2019

Facebook Shares an Advertising Roadmap for 2019

Call it was the meltdown that wasn’t. As Facebook prepared to announce its quarterly earnings January 30, there was a lot of public speculation that its scandal-ridden year might finally scare away advertisers and members. The doubters were wrong. Here’s what Facebook...
A Reckoning for Facebook and Mark Zuckerberg?

A Reckoning for Facebook and Mark Zuckerberg?

One year ago, I predicted that Facebook could be facing a tough year due to the steady decline in users and the admission by former Facebook executives that the social media platform was designed to get its users addicted and was ripping apart the fabric of society....
Why Facebook’s Woes May Have a Silver Lining

Why Facebook’s Woes May Have a Silver Lining

Last week I was surprised to receive both an email and phone call from a dedicated Facebook Ads representative interested in setting up a meeting to discuss my current Facebook Campaigns as well as future opportunities. On the surface, a call from a salesperson might...