Facebook Seeks Transparency with View Ads

Facebook Seeks Transparency with View Ads

You might have heard that Facebook is testing an advertising format that makes it possible for businesses to see other businesses’ Facebook ads. And you might be freaking out. If so, relax. Facebook is becoming more transparent, but not at the expense of advertisers....
Super Bowl Ads: The Medium Is the Message

Super Bowl Ads: The Medium Is the Message

Evaluating Super Bowl ads has become an immensely popular spectator sport since the big game emerged in 1967. What’s changed recently is that people not only care about the content of the ads but how they’re delivered. For instance: We experienced the rise of...
How to Apply a March Madness Approach to Paid Search

How to Apply a March Madness Approach to Paid Search

I look forward to NCAA March Madness every year. What I do like about March Madness is picking random teams based off either the state, the colors, or just rankings and odds. I love the camaraderie of being in a pool and heckling the other losers, and typically losing...