Three Takeaways from Amazon Prime Day 2022

Three Takeaways from Amazon Prime Day 2022

Amazon has announced that Amazon Prime Day 2022 was the biggest Prime Day Event ever. Prime members purchased more than 300 million items worldwide during Prime Day 2022, which took place July 12-13. Amazon did not disclose sales results, but the 300 million items...
Why Retailers Are Launching Ad Businesses

Why Retailers Are Launching Ad Businesses

Best Buy recently announced the launch of Best Buy Ads, a new in-house media company. Best Buy Ads offer a range of ad units including paid search ads, onsite and offsite display ads, onsite and offsite video ads, social ads, and in-store ads. According to Best Buy,...
2021 Black Friday and Cyber Monday Trends

2021 Black Friday and Cyber Monday Trends

It was another year of uncertainty for Black Friday and Cyber Monday, which together are considered the official start of the holiday shopping season. The emergence of another COVID-19 variant, ongoing supply chain problems, and inflation all called into question what...