Advertiser Q&A: What Is a Micro-influencer?

Advertiser Q&A: What Is a Micro-influencer?

As we discussed in a recent blog post, celebrities are not the only game in town when brands want to include influencers in their advertising campaigns. Micro-influencers are also useful and usually less expensive. Increasingly, our clients are reaching out with...
LinkedIn Gets More Targeted

LinkedIn Gets More Targeted

LinkedIn is getting more serious about being a platform for sharing more targeted paid and organic content. I recently blogged about a major step forward for the 610-million strong business-to-business platform: the launch of live video. This was an important move for...