Google Gets More Targeted with Audiences

Google Gets More Targeted with Audiences

Google continues to place more focus on audience-based targeting instead of keyword search. An example is the recent launch of the Home Owner Audience product. Home Owner Audience makes it possible for businesses to target ads to people looking for home services such...
Google Capitalizes on Mobile with Outstream Video Ads

Google Capitalizes on Mobile with Outstream Video Ads

Google’s recently launched outstream video ads are the right format at the right time. The ads appear as auto plays on mobile devices without sound, with users activating sound by tapping on the video. According to Google, mobile is key to the success of the outstream...
Artificial Intelligence Shapes Google’s Future

Artificial Intelligence Shapes Google’s Future

For many marketers, Google means advertising. But Google also wants us to associate its name with artificial intelligence. Recent events illustrate how the company has one foot planted in the present and future. Can Google have its cake and eat it, too? The Present:...
YouTube Fights for Credibility

YouTube Fights for Credibility

For those of you who kept your New Year’s Resolutions: congratulations. Now get ready to break them on February 4, when everyone gathers in front of that big screen to stuff their faces and watch grown men run around and crash into each other during Super Bowl LII. Of...
Advertiser Q&A: Local Services by Google

Advertiser Q&A: Local Services by Google

In 2015, Google began testing Home Service Ads, a digital advertising platform aimed at providers of on-location services such as plumbing, heating, and painting. The program is live in 17 U.S. cities. Google has now rebranded Home Service Ads as Local Services by...