Artificial Intelligence Shapes Google’s Future

Artificial Intelligence Shapes Google’s Future

For many marketers, Google means advertising. But Google also wants us to associate its name with artificial intelligence. Recent events illustrate how the company has one foot planted in the present and future. Can Google have its cake and eat it, too? The Present:...
YouTube Fights for Credibility

YouTube Fights for Credibility

For those of you who kept your New Year’s Resolutions: congratulations. Now get ready to break them on February 4, when everyone gathers in front of that big screen to stuff their faces and watch grown men run around and crash into each other during Super Bowl LII. Of...
Advertiser Q&A: Local Services by Google

Advertiser Q&A: Local Services by Google

In 2015, Google began testing Home Service Ads, a digital advertising platform aimed at providers of on-location services such as plumbing, heating, and painting. The program is live in 17 U.S. cities. Google has now rebranded Home Service Ads as Local Services by...
Why Google’s Ad Problem Won’t Go Away

Why Google’s Ad Problem Won’t Go Away

A few years ago, right when I was starting out, I built keywords and wrote ad copy for a big agency. During this time, I learned about “brand protection negatives,” or the phrases that the agency’s client did not want the brand associated with — hence the “brand...
Digital Video Advertising Outshines TV

Digital Video Advertising Outshines TV

Digital video is hotter than ever for brands. According to the Interactive Advertising Bureau Video Ad Spending Study, advertisers are spending on average more than $9 million annually on digital video advertising (a 67-percent increase from two years ago), and video...