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Dec 03
How AI Is Rewiring Holiday Shopping
AI is having a break-out moment during the holiday shopping season. Shoppers are not just experimenting with AI to find deals; they’re using it like an essential tool to make…
Written by Mark Smith
Nov 18
Preparing for the Netflix-Amazon DSP Partnership
The Netflix–Amazon DSP partnership, announced back in September, continues to reshape advertiser expectations heading into Q4. With the integration set to open Netflix inventory inside Amazon’s demand-side platform (DSP) across…
Written by Tim Colucci
Nov 12
Assessing YouTube’s Brand Pulse
YouTube recently rolled out a new measurement tool called Brand Pulse, which is aimed at giving advertisers a more complete view of how their brand shows up across YouTube, not…
Written by Jessica Leibfritz
Oct 18
Instacart Meets TikTok: A New Chapter in Retail Media?
Instacart will become the first retail media network to integrate directly with TikTok Ads Manager. The partnership gives brands new ways to connect social engagement with actual shopping activity, particularly…
Written by Héctor Ariza
Oct 15
Why Meta’s Big Move with Reels Trending Ads Is a Big Deal for Advertisers
Meta recently announced that it is expanding Reels Trending Ads (formerly in beta) to a much wider set of advertisers. What makes the announcement significant is not just access, but…
Written by Morgan Reilly
Oct 14
Perplexity’s Ad Pause Hands Google the Advantage
Perplexity is pausing new ad deals to rethink how advertising fits into its AI search experience, according to Adweek. The article says that the platform’s ad revenue has been minimal,…
Written by Tim Colucci
Aug 19
Understanding Google’s Creator Partnerships Hub
The global creator economy is projected to exceed $1.3 trillion in value by 2033. But the creator economy often fragmented and difficult to measure, which creates challenges for brands that…
Written by Tim Colucci
Aug 13
Google’s AI Max Search Ads Are Evolving Quickly
A new version of Google’s AI Max search ad format is appearing in search results, and it offers important clues about where Google is taking search automation next. Based on…
Written by Tim Colucci
Jul 28
Google’s AI Overviews Are Taking Hold
For more than two decades, Google has remained the dominant force in search even as rivals, regulatory challenges, and new technologies have emerged. Today, the company faces perhaps its most…
Written by Mark Smith
Jul 21
OpenAI’s Browser Is Coming: What Advertisers Need to Know
OpenAI is preparing to launch a standalone, AI-powered web browser. And advertisers should pay close attention. This move, which follows OpenAI’s launch of ChatGPT Search and its Operator agent, signals…
Written by Morgan Reilly
Jul 11
How to Advertise on Reddit
Reddit’s reputation as the front page of the internet is well earned: Reddit is a powerhouse for authentic engagement and niche targeting. Yet, for marketers accustomed to Facebook, Instagram, or…
Written by Bella Schneider