How to Advertise to Gen Z

How to Advertise to Gen Z

Generation Z is a fast-growing demographic, and savvy businesses are getting to know them and how to connect with them, as good marketers have done with generations that precede Gen Z, such as Millennials and Baby Boomers. Who makes up Gen Z, and why are they...
3D for Brands: No Longer a Novelty

3D for Brands: No Longer a Novelty

3D is no longer a novelty. It’s becoming a way for businesses to share both advertisements and organic content. Case in point: Bing Ads recently teamed with Samsung to create 3D advertisements that display when consumers search for Samsung Galaxy devices on the Bing...
Google Makes Ads More Shoppable

Google Makes Ads More Shoppable

Google understands the power of images. To remain competitive with visual platforms such as Pinterest and Instagram, Google is introducing a feature called shoppable ads on Google Images. With this new format, shopping online through image search just became easier...
Facebook Shares an Advertising Roadmap for 2019

Facebook Shares an Advertising Roadmap for 2019

Call it was the meltdown that wasn’t. As Facebook prepared to announce its quarterly earnings January 30, there was a lot of public speculation that its scandal-ridden year might finally scare away advertisers and members. The doubters were wrong. Here’s what Facebook...
Alexa Stars in Amazon’s 2018 Earnings Announcement

Alexa Stars in Amazon’s 2018 Earnings Announcement

The conversation about the voice interface no longer focuses on whether we’re entering a voice-first world. The questions have quickly shifted to who will lead it and how soon using our voices to search for things and manage our lives will be as second nature as...