4 Advertising Trends from Super Bowl LII

4 Advertising Trends from Super Bowl LII

The past 24 hours have been full of stories rating the Super Bowl ads. The fact that the ads are even rated at all is a testament to their power. We now treat them like movies, talking about them before the big reveal, watching trailers, and then experiencing the...
It’s Always Black Friday

It’s Always Black Friday

If the holiday shopping season seems to be starting earlier, you are not imagining things. When I look at our digital advertising spend for retail clients, I see an larger-than-usual uptick going back to the first full week of November – more so than we expect to see...