Why 2018 Is the Year of Influencer Outreach

Why 2018 Is the Year of Influencer Outreach

Influencer outreach took a major hit in 2017 through some dubious events such as the collapse of the Fyre Festival, which relied on influencer outreach to lure tourists to a disastrous music festival. But influencer outreach is alive and well and will continue to...
Why You Might Be Wasting Money on Bid Modifiers

Why You Might Be Wasting Money on Bid Modifiers

With the holiday shopping season here, it’s time to re-examine how you’re using bid modifiers in your paid search campaigns. You might be wasting your budget by using too many modifiers. Google continues to introduce more refined targeting features such as gender,...