Vetting Competitors in the Digital Advertising Race

by | May 18, 2016 | Analytics

In my last post, I drew parallels between the “The Greatest Spectacle in Racing” – the Indianapolis 500 – and the current state of digital advertising because recent changes to Google’s Search Engine Results Page (SERP) have made competing for space a more rigorous...

Racing for the Win in Digital Advertising

by | May 11, 2016 | Analytics

The month of May ends with “The Greatest Spectacle in Racing” – the Indianapolis 500. This year marks the 100th running of the race, and the race organizers have spent considerable time and money updating the facility, which is the largest sporting venue in the world....

Get Your “Pucks” in a Row to Match Your Strengths

by | Apr 27, 2016 | Analytics

With the NBA and NHL playoffs in full swing, differences among the leagues’ best teams are showcased nightly. Some rely on offensive quickness and speed to wear down their opponent, while others pack their defense tightly around the goal, making it tough to get...

Stay on Your Toes in the Race for Search Success

by | Apr 20, 2016 | Analytics

If you watch a race of top sprinters, you’ll see they are running primarily on their toes. That keeps them light and nimble as they power toward the podium spots. Digital marketers would be smart to employ that same technique since Google certainly keeps you on your...