True Interactive Named a 2023 Google Premier Partner

True Interactive Named a 2023 Google Premier Partner

One of the ways True Interactive advocates for our clients is by forming strong relationships with the leading ad tech companies in the world. And Google is certainly one of them. Google commands the largest share of the online advertising market. The company...
Is Search Ready for Conversational AI?

Is Search Ready for Conversational AI?

The brave new world of AI-powered search has hit a speed bump. During the week of February 6, both Google and Microsoft announced they were developing new search capabilities that incorporate conversational AI, or chatbots that answer searchers’ queries with detailed,...
Would ChatGPT from OpenAI Help or Harm Bing Search?

Would ChatGPT from OpenAI Help or Harm Bing Search?

It looks like Microsoft is going all-in with ChatGPT, the generative artificial intelligence (AI) tool that is taking the business and technology world by storm. What are the implications? News about Microsoft ChatGPT is a chatbot powered by AI. It can provide answers...