Why Google Brought Advertising to YouTube Shorts

Why Google Brought Advertising to YouTube Shorts

During the past several weeks, the marketing world has been buzzing about streaming companies such as Disney+ and Netflix embracing advertising. And this conversation is more than justified. Both businesses offer advertisers a tremendous inventory for creating highly...
Who Wants to Play in Google’s Privacy Sandbox?

Who Wants to Play in Google’s Privacy Sandbox?

On March 31, Google shared an update on a number of consumer privacy initiatives under way as part of its Sandbox initiative. And advertisers are not completely onboard. What Google Announced Before we get to Google’s March 31 announcement, let’s set the stage with a...
True Interactive Named a 2022 Google Premier Partner

True Interactive Named a 2022 Google Premier Partner

You might have noticed that we blog about Google a lot. There are good reasons for that, starting with Google’s enormous influence on the advertising industry. Not only is Google the largest platform for online advertising in the world, but the company also shapes the...
How Google Is Growing Its E-Commerce Advertising Business

How Google Is Growing Its E-Commerce Advertising Business

We all know e-commerce has exploded over the past 24 months. Google knows all too well. The surge in e-commerce was a boon to rival Amazon in terms of search traffic and revenue gained. But as we’ve reported, Google has also been working hard to fight back by becoming...