Would ChatGPT from OpenAI Help or Harm Bing Search?

Would ChatGPT from OpenAI Help or Harm Bing Search?

It looks like Microsoft is going all-in with ChatGPT, the generative artificial intelligence (AI) tool that is taking the business and technology world by storm. What are the implications? News about Microsoft ChatGPT is a chatbot powered by AI. It can provide answers...
Is a ChatGPT Killer Coming from Google?

Is OpenAI’s ChatGPT a Threat to Google?

Could a chatbot replace Google Search? That’s what a lot of technology watchers are asking since the public release of ChatGPT, a chatbot powered by artificial intelligence. ChatGPT is the product of OpenAI, the company that produced Dall-E, which uses AI to create...
How First-Party Data Helps Advertisers

How First-Party Data Helps Advertisers

First-party data is more important to marketers than ever, according to a newly published survey by Acquia and Vanson Bourne. The two companies surveyed U.S. and U.K. marketing executives about their growth strategies going into 2023. The study found that: Marketers...
Consumer Behavior Underscores the Value of Analytics

Consumer Behavior Underscores the Value of Analytics

How does an advertiser reach consumers this summer? On the one hand, consumers say they are living more frugally amid inflation. More than half of consumers surveyed by Numerator said that inflation and high gas prices are affecting how they celebrate major holidays...