How First-Party Data Helps Advertisers

How First-Party Data Helps Advertisers

by | Dec 10, 2022 | Advertising

First-party data is more important to marketers than ever, according to a newly published survey by Acquia and Vanson Bourne. The two companies surveyed U.S. and U.K. marketing executives about their growth strategies going into 2023. The study found that: Marketers...
Consumer Behavior Underscores the Value of Analytics

Consumer Behavior Underscores the Value of Analytics

by | Jun 30, 2022 | Analytics

How does an advertiser reach consumers this summer? On the one hand, consumers say they are living more frugally amid inflation. More than half of consumers surveyed by Numerator said that inflation and high gas prices are affecting how they celebrate major holidays...
Why Google Brought Advertising to YouTube Shorts

Why Google Brought Advertising to YouTube Shorts

by | May 26, 2022 | Google, YouTube

During the past several weeks, the marketing world has been buzzing about streaming companies such as Disney+ and Netflix embracing advertising. And this conversation is more than justified. Both businesses offer advertisers a tremendous inventory for creating highly...
Who Wants to Play in Google’s Privacy Sandbox?

Who Wants to Play in Google’s Privacy Sandbox?

by | Apr 4, 2022 | Google

On March 31, Google shared an update on a number of consumer privacy initiatives under way as part of its Sandbox initiative. And advertisers are not completely onboard. What Google Announced Before we get to Google’s March 31 announcement, let’s set the stage with a...