How to Adapt B2B Marketing during Turbulent Times

How to Adapt B2B Marketing during Turbulent Times

by | Apr 16, 2020 | Marketing

Businesses that market to other business can and should keep engaging with their clients and prospects during the disruption we’re all enduring right now. Let’s take a look at why this is so and how a B2B brand should stay visible. The B2B Customer Journey Is More...
Don’t Go Dark During the Coronavirus Crisis

Don’t Go Dark During the Coronavirus Crisis

by | Mar 19, 2020 | Advertising

As businesses scramble to adjust to the spread of COVID-19, some are halting their online advertising, according to Search Engine Land. But pausing online advertising could be a big mistake. Instead, businesses should consider how they might need to change their...
What Is DuckDuckGo? Advertiser Q&A

What Is DuckDuckGo? Advertiser Q&A

by | Jan 6, 2020 | Advertising, Marketing

Part of the price of being popular is being a target. And as we enter 2020, Google is certainly a big target for privacy advocates, who are uncomfortable with the amount of personal data that the master of the search world collects. And when privacy advocates talk...
Google Fights Amazon through Location-Based Advertising

Google Fights Amazon through Location-Based Advertising

by | Dec 16, 2019 | Google

Amazon is gunning for Google. A recently published report by Forrester says that Amazon Advertising will have a break-out year in 2020, leveraging its popularity as a search platform to make its booming online advertising business an even bigger threat to Google than...