Don’t Go Dark During the Coronavirus Crisis

Don’t Go Dark During the Coronavirus Crisis

As businesses scramble to adjust to the spread of COVID-19, some are halting their online advertising, according to Search Engine Land. But pausing online advertising could be a big mistake. Instead, businesses should consider how they might need to change their...
What Is DuckDuckGo? Advertiser Q&A

What Is DuckDuckGo? Advertiser Q&A

Part of the price of being popular is being a target. And as we enter 2020, Google is certainly a big target for privacy advocates, who are uncomfortable with the amount of personal data that the master of the search world collects. And when privacy advocates talk...
Google Fights Amazon through Location-Based Advertising

Google Fights Amazon through Location-Based Advertising

Amazon is gunning for Google. A recently published report by Forrester says that Amazon Advertising will have a break-out year in 2020, leveraging its popularity as a search platform to make its booming online advertising business an even bigger threat to Google than...