Perplexity Embraces Ads and eCommerce

Perplexity Embraces Ads and eCommerce

If you’ve been talking about the future of search advertising with your colleagues, the name Perplexity has probably been coming up a lot lately. Backed by Jeff Bezos, Perplexity is an AI-powered search engine that uses large language models (LLMs) to provide direct,...
Brand Safety Challenges During the Election Season

Brand Safety Challenges During the Election Season

As the presidential election heats up, advertisers must remain vigilant in ensuring their ads do not appear next to polarizing political content or misinformation. Recent incidents involving major brands like Mazda and Adobe highlight the risks associated with...
Why YouTube Is Winning the Streaming Wars

Why YouTube Is Winning the Streaming Wars

For the first time, a streaming platform has captured a 10% share of TV viewing according to Nielsen data released for July 2024. But it’s not Netflix that achieved this milestone. Not Amazon. Not Disney+. No, the king of streaming is YouTube. Overall, streaming has...
Why Third-Party Cookies Might Die, Anyway

Why Third-Party Cookies Might Die, Anyway

The advertising industry has been involved in a waiting game since 2020, which is when Google said it would eradicate third-party cookies in the Chrome browser. The wait came to an end on July 22, when Google reversed course and said it would not kill third-party...