Understanding Google’s Creator Partnerships Hub

Understanding Google’s Creator Partnerships Hub

The global creator economy is projected to exceed $1.3 trillion in value by 2033. But the creator economy often fragmented and difficult to measure, which creates challenges for brands that want to tap into this growing market, which is. In a move designed to address...
Google’s AI Max Search Ads Are Evolving Quickly

Google’s AI Max Search Ads Are Evolving Quickly

A new version of Google’s AI Max search ad format is appearing in search results, and it offers important clues about where Google is taking search automation next. Based on what we are seeing, AI Max could reshape how search ads are built and how much creative...