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How the Apple/Epic Games Ruling Affects Developers and Brands

How the Apple/Epic Games Ruling Affects Developers and Brands

by Tim Colucci | Jun 5, 2025 | Apple

The mobile app world just experienced a seismic shift. In a move that’s sending shockwaves through the tech and business communities, Apple has been forced by the courts to open its App Store to external payment links. This ends years of strict control over how...
The Rise of Zero-Click AI Search: What Advertisers Need to Know

The Rise of Zero-Click AI Search: What Advertisers Need to Know

by Tim Colucci | May 1, 2025 | AI

The Zero-Click phenomenon is back—and this time, it’s powered by AI. Marketers have been talking about zero-click search for years. Originally, it referred to the growing number of Google searches that ended without the user clicking on a link. Instead, people found...
The Advertising Playbook: Lessons from Netflix’s Subscriber Surge

The Advertising Playbook: Lessons from Netflix’s Subscriber Surge

by Tim Colucci | Jan 30, 2025 | Netflix

Netflix’s recent quarterly earnings report has sent ripples through the streaming industry. In the fourth quarter of 2024, Netflix added 18.9 million new subscribers, exceeding analyst expectations and elevating its global user base to over 300 million. Netflix...
Netflix NFL Christmas Gameday: A Connected TV Touchdown

Netflix NFL Christmas Gameday: A Connected TV Touchdown

by Tim Colucci | Jan 3, 2025 | Netflix, Uncategorized

Advertisers are flocking to live sporting events on connected TV streaming platforms such as Amazon, Netflix, Peacock, and YouTube. In fact, 90% of advertisers plan to maintain or increase their budgets for live sports on CTV in 2024, with half allocating more funds...
Why the Comcast Spinoff Matters to Connected TV Advertising

Why the Comcast Spinoff Matters to Connected TV Advertising

by Tim Colucci | Dec 9, 2024 | Advertising, Connected TV

One of the bigger stories about connected TV in 2024 broke in late November just days before most advertisers were anticipating Thanksgiving weekend. Comcast, for decades synonymous with the dominance of cable TV, said it would spin off many of its cable television...
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