How and Why Netflix Is Doubling Down on Advertising

How and Why Netflix Is Doubling Down on Advertising

Netflix’s latest quarterly earnings report showed revenue up 13% year over year, while the hours subscribers actually spent watching grew just 2%, to more than 97 billion hours in the first half of the year, an improvement from 1.5% growth over the same period in...
Preparing for the Netflix-Amazon DSP Partnership

Preparing for the Netflix-Amazon DSP Partnership

The Netflix–Amazon DSP partnership, announced back in September, continues to reshape advertiser expectations heading into Q4. With the integration set to open Netflix inventory inside Amazon’s demand-side platform (DSP) across key markets including the U.S., U.K.,...