Advertiser Q&A: Google Product Feed Optimization

Advertiser Q&A: Google Product Feed Optimization

In recent weeks, I have been blogging about tools such as showcase shopping ads that help advertisers succeed on Google. I would be remiss if I did not also touch upon a fundamental approach to ensuring your inventory is visible in your ads that appear on Google:...
Why Google Smart Shopping Is a Boon for Retailers

Why Google Smart Shopping Is a Boon for Retailers

School is always in session at True Interactive. We regularly learn about Google products through Google’s Partner Academy, which keeps its advertising partners in the know about key product updates.  At a recent Partner Academy event in Chicago, we got immersed in...
Why Advertisers Need Bing

Why Advertisers Need Bing

I know of businesses that consider Microsoft’s Bing search engine to be a “cover-your-bases” alternative to Google. But Bing continues to grow as a strong advertising platform on its own terms. As The Verge reported recently, Bing is contributing to surging growth at...