True Interactive
  • About
  • What we do
    • Paid Media
      • Paid Search & Shopping
      • Retail Media
      • Programmatic
      • Paid Social
      • AI-Powered Solutions
    • Analytics & Measurement
      • Strategy & Planning
      • Custom Reporting
      • Attribution
      • Implementation & Management
  • Our Work
  • Careers
  • News
  • Contact

Five Options for Attribution Modeling With Analytics Engines

by Kurt Anagnostopoulos | Mar 2, 2016 | Analytics, Attribution Modeling, Spotlights

Making adjustments. That’s the key to success, regardless of whether we’re talking about half-time adjustments in a big game or changes you make in your marketing plan. You have to observe, learn and adjust to what’s happening in your field of play. That is what you...

Nuts & Bolts: Why Mobile is Important to Your Paid Search Strategy

by Kurt Anagnostopoulos | Feb 17, 2016 | Analytics, Mobile, Nuts & Bolts

In this installment of the “Nuts & Bolts” series, which digs into the nitty gritty of paid search, I want to share with you some valuable findings on the importance of mobile in your paid search strategy. In a PPC Workshop I presented recently, I outlined five...

A Year of Analytics, Mobility and Video

by Mark Smith | Dec 30, 2015 | Analytics, Mobile, Nuts & Bolts, Video

As we prepare to say farewell to 2015, we’d like to use this final FirstWord post of the year to say thanks to all the editors who published our articles. We focused on three major themes during the last 12 months – Analytics, Mobility and Video – and some of the...

Nuts & Bolts: Five Ways Analytics Make Paid Search Campaigns Better

by Mark Smith | Dec 16, 2015 | Analytics, Nuts & Bolts

For the December installment of our “Nuts & Bolts” series, I’d like to share one of our Google Analytics Workshops. The presentation – “Five Ways Analytics Make Paid Search Campaigns Better” – has three key takeaways: Analytics help you see beyond the obvious and...

Why Mom’s Advice Applies to Video Marketing

by Mark Smith | Dec 9, 2015 | Analytics, Attribution Modeling, Video

Moms love to toss out quips to keep their kids in line. Funny thing is many of them apply to marketers just as much as to children. (And let’s not read too much into that!) One Mom-ism you’ve probably heard is “It’s not that I don’t trust you, it’s...

Taking Measure of Paid Video Search

by Mark Smith | Dec 2, 2015 | Analytics, Attribution Modeling, Video

Video is rapidly becoming the preferred method for consuming content on the Internet. From Netflix to Facebook to the video “granddaddy” YouTube, video already accounts for 64 percent of all Web traffic, and that figure is expected to rise to 80% by 2019. Video...
« Older Entries
Next Entries »

Logo

About

Our work

About us

Discover

News & Articles

Careers

Contact

services

Analytics

Paid Media

Copyright © True Interactive 2025. All rights reserved. Privacy policy.

X
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}