Why Twitter Spaces Matters to Brands

Why Twitter Spaces Matters to Brands

by | Apr 20, 2021 | Social media

Social audio is here. In an era of social isolation brought on by the constraints of Covid-19 living, the sound of the human voice has become a profound balm. And the resultant success of live audio apps like Clubhouse has inspired other platforms to create their own...
Brands Killing It with Social Commerce

Brands Killing It with Social Commerce

by | Mar 15, 2021 | Social media

As we’ve blogged, social commerce is gaining traction as a way to bring attention, and sales, to brands. Although social commerce is still in the early stages of real growth, businesses are already embracing its elements in increasingly interesting ways. Read on to...
Snapchat Spotlight: Advertiser Q&A

Snapchat Spotlight: Advertiser Q&A

by | Feb 18, 2021 | Social media

When Snapchat launched in-app feature Spotlight in November 2020, the company opted to flex its muscles — and take on short-video-making app TikTok—by making daily disbursements of cash to participating Snapchatters. The rationale: to spark public creativity,...
Why Pinterest Matters to Advertisers

Why Pinterest Matters to Advertisers

by | Nov 13, 2020 | Social media

During a tough pandemic year, the image-sharing and social media service Pinterest rebounded mightily. According to cnbc.com, shares of Pinterest surged in trading late in October, closing up nearly 27 percent after a third quarter in which total revenues jumped to...