How Roku Plans to Generate More Ad Revenue

How Roku Plans to Generate More Ad Revenue

Roku screensavers are becoming fertile ground for advertising. Roku makes streaming devices that allow users to watch TV shows, movies, and other content from the internet on their TVs. Roku also offers a variety of content, including channels from Netflix, Hulu,...
Three Takeaways from the YouTube/NFL Streaming Deal

Three Takeaways from the YouTube/NFL Streaming Deal

While all eyes were on Amazon’s streaming deal to broadcast NFL Thursday Night Football, YouTube waltzed in and pulled off an upset. YouTube signed a seven-year deal worth an average price of $2 billion a year to secure rights to the NFL Sunday Ticket franchise. This...
An Early Take on the Netflix Advertising Tier

An Early Take on the Netflix Advertising Tier

Netflix disclosed the details of its highly anticipated ad tier at a time when the streaming industry faces intensified competition and economic headwinds. Under pressure to shore up revenue and a loss of subscribers, the company has fast-tracked the roll-out of its...
An Early Take on the Netflix Advertising Tier

What’s Next for Netflix?

Remember when Meta shocked the world by announcing a historic drop in its stock price? Well, Meta has some company now that Netflix realized a massive drop in its own market capitalization after announcing that the streaming service had lost subscribers for the first...