How Roku Plans to Generate More Ad Revenue

How Roku Plans to Generate More Ad Revenue

Roku screensavers are becoming fertile ground for advertising. Roku makes streaming devices that allow users to watch TV shows, movies, and other content from the internet on their TVs. Roku also offers a variety of content, including channels from Netflix, Hulu,...
Three Takeaways from the YouTube/NFL Streaming Deal

Three Takeaways from the YouTube/NFL Streaming Deal

While all eyes were on Amazon’s streaming deal to broadcast NFL Thursday Night Football, YouTube waltzed in and pulled off an upset. YouTube signed a seven-year deal worth an average price of $2 billion a year to secure rights to the NFL Sunday Ticket franchise. This...
Advertiser Q&A: Connected TV

Advertiser Q&A: Connected TV

As we blogged in 2019, we are living in a connected TV (CTV) era, one in which audiences are fragmented, consuming content across multiple devices and channels. CTV provides brands with tremendous opportunity, but some confusion persists about what it is exactly. Read...