Why Facebook’s Woes May Have a Silver Lining

Why Facebook’s Woes May Have a Silver Lining

Last week I was surprised to receive both an email and phone call from a dedicated Facebook Ads representative interested in setting up a meeting to discuss my current Facebook Campaigns as well as future opportunities. On the surface, a call from a salesperson might...
Facebook Sees Success with Marketplace

Facebook Sees Success with Marketplace

Facebook has taken some lumps during a tumultuous year. After weeks of being dragged through the mud with scandals involving data privacy, the company suffered its worst day in its history as a publicly traded firm after announcing quarterly earnings that fell short...
Amazon’s Advertising Business Explodes

Amazon’s Advertising Business Explodes

  Is there anything Amazon cannot do? In its second quarter earnings announcement, Amazon reported another stellar performance, with earnings that far exceeded analysts’ projections. Its growth was uniformly strong across its businesses, ranging from its cloud...
Facebook Seeks Transparency with View Ads

Facebook Seeks Transparency with View Ads

You might have heard that Facebook is testing an advertising format that makes it possible for businesses to see other businesses’ Facebook ads. And you might be freaking out. If so, relax. Facebook is becoming more transparent, but not at the expense of advertisers....