Get Ready for AI Everywhere

Get Ready for AI Everywhere

In 2019, artificial intelligence (AI) will make digital advertising more targeted, thanks in part to the efforts of Google. But marketers will need to invest more time and effort to make AI pay off. It’s clear that AI is essential to Google’s growth. In February 2018,...
Why Google Smart Shopping Is a Boon for Retailers

Why Google Smart Shopping Is a Boon for Retailers

School is always in session at True Interactive. We regularly learn about Google products through Google’s Partner Academy, which keeps its advertising partners in the know about key product updates.  At a recent Partner Academy event in Chicago, we got immersed in...
Google Broadens Exact Match: What You Need to Know

Google Broadens Exact Match: What You Need to Know

Our clients have been asking us about some recent news regarding how Google defines exact match. Here’s what’s going on and what you need to know: Broadening “Exact Match” Exact match is a keyword match type. With exact match keywords, a business can conduct a paid...