Google Gets More Targeted with Audiences

Google Gets More Targeted with Audiences

Google continues to place more focus on audience-based targeting instead of keyword search. An example is the recent launch of the Home Owner Audience product. Home Owner Audience makes it possible for businesses to target ads to people looking for home services such...
Amazon’s Advertising Business Explodes

Amazon’s Advertising Business Explodes

  Is there anything Amazon cannot do? In its second quarter earnings announcement, Amazon reported another stellar performance, with earnings that far exceeded analysts’ projections. Its growth was uniformly strong across its businesses, ranging from its cloud...
Google Capitalizes on Mobile with Outstream Video Ads

Google Capitalizes on Mobile with Outstream Video Ads

Google’s recently launched outstream video ads are the right format at the right time. The ads appear as auto plays on mobile devices without sound, with users activating sound by tapping on the video. According to Google, mobile is key to the success of the outstream...
Apple Plays Catch-up with Voice at WWDC

Apple Plays Catch-up with Voice at WWDC

At Apple’s Worldwide Developers Conference (WWDC), Apple showcased a new and improved Siri voice assistant, which was a must-do for a company that pioneered voice only to fall behind competitors such as Amazon and Google. As we have discussed on our blog, voice is...