How Well Do You Know Your Negative Keywords?

How Well Do You Know Your Negative Keywords?

by | Jun 12, 2017 | Search

Google has made great strides developing tools that help advertisers find their target market. Using some of those tools is important. But make sure you don’t forget some of the fundamental best practices to ensure campaign success. A good example is the use of...
Amazon, Apple, and Google Race to Lead Voice

Amazon, Apple, and Google Race to Lead Voice

by | Jun 8, 2017 | Search

The war to dominate voice technology is heating up – and getting more interesting. Both Amazon and Google have recently announced important enhancements to make their voice assistants, Amazon Alexa and Google Assistant, smarter and more useful. And to increase the...
Putting Google Experiments to the Test

Putting Google Experiments to the Test

by | Apr 27, 2017 | Analytics

I always found AdWords Campaign Experiments (ACE) to be a slightly cumbersome way to test different variables with online advertising campaigns. Reporting, particularly at the keyword level, took some effort, and the setup of the test itself could be time-consuming....
Voice Search Gets Louder

Voice Search Gets Louder

by | Apr 6, 2017 | Search

Recently we’ve seen some news developments that underscore how rapidly voice technology is growing as a way for people and brands to accomplish increasingly sophisticated tasks. Companies are evolving their strategies to accommodate the rising popularity of...