How Brands Are Making Sweet Music on Spotify

How Brands Are Making Sweet Music on Spotify

Spotify is more than a popular, iconic streaming service. It’s a platform for businesses to reach an audience—specifically Millennials and Generation Z—through advertising. And there’s much to be learned from the brands that know how to do it right. Read on for some...
How to Advertise to Gen Z

How to Advertise to Gen Z

Generation Z is a fast-growing demographic, and savvy businesses are getting to know them and how to connect with them, as good marketers have done with generations that precede Gen Z, such as Millennials and Baby Boomers. Who makes up Gen Z, and why are they...
3D for Brands: No Longer a Novelty

3D for Brands: No Longer a Novelty

3D is no longer a novelty. It’s becoming a way for businesses to share both advertisements and organic content. Case in point: Bing Ads recently teamed with Samsung to create 3D advertisements that display when consumers search for Samsung Galaxy devices on the Bing...