How the Streaming Wars Benefit Brands

How the Streaming Wars Benefit Brands

How will the streaming wars affect the way businesses market themselves in 2020? This question looms large. A growing number of streaming services, including Apple TV+ and Disney+, now compete with already established players Amazon Prime, Hulu, and Netflix. More...
Why Netflix Might Embrace Advertising

Why Netflix Might Embrace Advertising

Netflix and its boosters are celebrating the company’s first ever Best Picture Oscar nomination for Roma – but the company is also catching fire from investors. Although its fourth-quarter 2018 financial results beat Wall Street estimates for earnings per share,...