What the Instagram Hashtag Update Means to Brands

What the Instagram Hashtag Update Means to Brands

Instagram recently announced that users can follow hashtags, similar to following a friend. Once a user follows a hashtag, Instagram will use an algorithm to generate a selection of top posts displaying that hashtag within the user’s main feed. The algorithm is said...
Five Ways Universities Master Instagram

Five Ways Universities Master Instagram

For college students, August is a time to pack up, head back to leafy campuses, and settle in for a new semester of fun and adventure. For colleges themselves, school is always in session, especially on social media, where institutes of higher learning share student...
Digital Video Advertising Outshines TV

Digital Video Advertising Outshines TV

Digital video is hotter than ever for brands. According to the Interactive Advertising Bureau Video Ad Spending Study, advertisers are spending on average more than $9 million annually on digital video advertising (a 67-percent increase from two years ago), and video...
Tips for Promoting Higher Education on Instagram

Tips for Promoting Higher Education on Instagram

Some recently published statistics demonstrate the rising influence of Instagram. For instance: 53 percent of young adults ages 18-29 use Instagram daily (roughly 400 million active daily users). 90 percent of Instagram users are being under the age of 35. 51 percent...