How Brands Are Winning March Madness

How Brands Are Winning March Madness

March Madness means great basketball. It also means creative brand activations. And this year, perhaps inspired by the returning energy of in-person fans (because of Covid, fans hadn’t been present at the games since 2019), the campaigns seem more innovative than...
How to Apply a March Madness Approach to Paid Search

How to Apply a March Madness Approach to Paid Search

I look forward to NCAA March Madness every year. What I do like about March Madness is picking random teams based off either the state, the colors, or just rankings and odds. I love the camaraderie of being in a pool and heckling the other losers, and typically losing...