Coming to the Amazon App: Video Ads

Coming to the Amazon App: Video Ads

As consumers increasingly shop online, Amazon’s app is a popular go-to destination, and the company is clearly paying heed. Recent Mobile Marketer and Bloomberg articles underscore Amazon’s sensitivity to consumer habits and the way the company is responding to what...
Advertising Powers Google’s Future

Advertising Powers Google’s Future

In recent weeks, we have seen a flurry of earnings announcements from the major digital advertising platforms, including the big three: Amazon, Facebook, and Google. Together these companies account for 62 percent of all digital ad spend, according to eMarketer....
Get Ready for AI Everywhere

Get Ready for AI Everywhere

In 2019, artificial intelligence (AI) will make digital advertising more targeted, thanks in part to the efforts of Google. But marketers will need to invest more time and effort to make AI pay off. It’s clear that AI is essential to Google’s growth. In February 2018,...
Google Broadens Exact Match: What You Need to Know

Google Broadens Exact Match: What You Need to Know

Our clients have been asking us about some recent news regarding how Google defines exact match. Here’s what’s going on and what you need to know: Broadening “Exact Match” Exact match is a keyword match type. With exact match keywords, a business can conduct a paid...
Google Responsive Ads: What You Need to Know

Google Responsive Ads: What You Need to Know

Google is working harder to woo advertisers as the company faces stiffer competition from Amazon and Facebook. For example, Google rolled out responsive search ads and responsive display ads to make the advertising platform more flexible for brands. It is important...