Google Fights Amazon through Location-Based Advertising

Google Fights Amazon through Location-Based Advertising

Amazon is gunning for Google. A recently published report by Forrester says that Amazon Advertising will have a break-out year in 2020, leveraging its popularity as a search platform to make its booming online advertising business an even bigger threat to Google than...
Why Digital Ad Spend Is on the Rise

Why Digital Ad Spend Is on the Rise

Digital advertising is not only growing, it’s becoming more mainstream. As noted in two recently published research reports, internet advertising spending is hitting record highs and is projected to soon exceed 50 percent of all advertising spend for the first time....