Advertiser Q&A: Snapchat Context Cards

Advertiser Q&A: Snapchat Context Cards

Snap Inc. is finding allies in its ongoing war with Facebook. The latest battlefield is location-based marketing. Last week, Snap announced the launch of Snapchat Context Cards, a new feature that injects more information into the content that Snapchatters share on...
How the NFL.com Handles a Controversial Issue: the NFL

How the NFL.com Handles a Controversial Issue: the NFL

How do you report on a controversy that strikes your own organization? In recent days, the NFL has found itself at the eye of a storm with the #TakeaKnee player protests erupting in stadiums across the country. But on its NFL.com website, the league has not shied away...
Five Ways Universities Master Instagram

Five Ways Universities Master Instagram

For college students, August is a time to pack up, head back to leafy campuses, and settle in for a new semester of fun and adventure. For colleges themselves, school is always in session, especially on social media, where institutes of higher learning share student...
Are Bid Tools Pulling Their Weight in Higher Education?

Are Bid Tools Pulling Their Weight in Higher Education?

Advertisers in higher education spend a lot of money on paid search, and they want the best possible bid tools to drive leads and keep costs in check. But are advertisers in higher education getting their money’s worth with bid tools? Branded keywords typically...