Why Sneakerheads Matter to Advertising

Why Sneakerheads Matter to Advertising

Like gamers, sneakerheads constitute a passionate fan base. Much more than a passive audience, sneakerheads—who collect, trade, and/or develop an exhaustive knowledge of sneakers as a hobby—represent a culture that dates back decades. Sneakerhead culture can in fact...
Does Your Brand Have a Newsjacking Strategy?

Does Your Brand Have a Newsjacking Strategy?

Newsjacking has become an increasingly popular but risky marketing and PR tactic. The term “newsjacking,” made popular by David Meerman Scott, refers to marketers capitalizing on news and topical issues to build awareness for their brands. Many companies have done...