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Discovering Your Hidden Paid-Search Sleuthing Skills

by Mark Smith | Mar 25, 2016 | Analytics, Spotlights

The process of sniffing out the right keywords that lead to strong, cost-effective leads requires the skillset of a top-notch detective. You must ferret out the right mix of short- and long-tail terms, scan for negative keywords to use, and determine the proper mix of...

Nuts & Bolts: How to Decide if Paid Video Search is Right for You

by Mark Smith | Feb 24, 2016 | Nuts & Bolts, Video

Look at any article or blog post on “hot marketing trends for 2016” and you’ll see “video” at or near the top. Do you have a strategy for implementing paid video search in your marketing plan? The latest post in our “Nuts & Bolts” series delves into the what, why...

Nuts & Bolts: Five Ways Analytics Make Paid Search Campaigns Better

by Mark Smith | Dec 16, 2015 | Analytics, Nuts & Bolts

For the December installment of our “Nuts & Bolts” series, I’d like to share one of our Google Analytics Workshops. The presentation – “Five Ways Analytics Make Paid Search Campaigns Better” – has three key takeaways: Analytics help you see beyond the obvious and...

Cut to the Chase Marketers: Succeeding in Paid Search Means Hitting a Mobile Target

by Mark Smith | Oct 28, 2015 | Analytics, Mobile

From D.W. Griffith’s Birth of a Nation to the recent Mad Max reboot, the chase scene always has been a staple of movies. Part of what makes the chase so exciting, of course, is that heroes and villains spend much of the chase jumping from horse or vehicle to horse or...

Seeing Beyond the Obvious: How Retailers Use Analytics to Improve Digital Marketing

by Mark Smith | Sep 23, 2015 | Analytics, Retail Analytics

How do you envision the future of digital marketing for retailers? In the blockbuster movie “Minority Report,” Tom Cruise’s character, Chief John Anderton, lives in a world where personal, dynamic digital advertising is the norm. Even as he walks through a crowd, he’s...
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