Why Google Delayed Its Cookie-Killing Effort to 2024

Why Google Delayed Its Cookie-Killing Effort to 2024

To no one’s surprise, Google announced that the company is postponing its plans to kill third-party cookies on Google Chrome. The deadline, originally scheduled for 2022, will now be late 2024. If this news seems familiar to you, you are not alone. In 2021, Google...
Who Wants to Play in Google’s Privacy Sandbox?

Who Wants to Play in Google’s Privacy Sandbox?

On March 31, Google shared an update on a number of consumer privacy initiatives under way as part of its Sandbox initiative. And advertisers are not completely onboard. What Google Announced Before we get to Google’s March 31 announcement, let’s set the stage with a...