Apple Increases the Stakes in the Consumer Privacy Wars

Apple Increases the Stakes in the Consumer Privacy Wars

Apple’s 2023 Worldwide Developers Conference generated a lot of news coverage because Apple unveiled its long-anticipated mixed reality headset, VisionPro. But the device won’t hit the market until 2024, and only early adopters with $3,500 to spare will use it...
Why Google Delayed Its Cookie-Killing Effort to 2024

Why Google Delayed Its Cookie-Killing Effort to 2024

To no one’s surprise, Google announced that the company is postponing its plans to kill third-party cookies on Google Chrome. The deadline, originally scheduled for 2022, will now be late 2024. If this news seems familiar to you, you are not alone. In 2021, Google...
Who Wants to Play in Google’s Privacy Sandbox?

Who Wants to Play in Google’s Privacy Sandbox?

On March 31, Google shared an update on a number of consumer privacy initiatives under way as part of its Sandbox initiative. And advertisers are not completely onboard. What Google Announced Before we get to Google’s March 31 announcement, let’s set the stage with a...
Google’s Android Privacy Sandbox: Advertiser Q&A

Google’s Android Privacy Sandbox: Advertiser Q&A

Google recently announced that the company will enact a new consumer privacy measure that will affect users of Android devices. Let’s take a closer look at what Google announced and why the news matters to advertisers. What did Google announce? Google said the company...