Why Barbie Is a Connected TV Star

Why Barbie Is a Connected TV Star

I’ve written a few times about Roku’s marketing innovations in 2023, and for good reason: with more than 70 million active accounts, Roku is the leading streaming platform in the United States, and it is a bellwether for the rise of connected TV (CTV). Roku’s ability...
How Roku Plans to Generate More Ad Revenue

How Roku Plans to Generate More Ad Revenue

Roku screensavers are becoming fertile ground for advertising. Roku makes streaming devices that allow users to watch TV shows, movies, and other content from the internet on their TVs. Roku also offers a variety of content, including channels from Netflix, Hulu,...
The Roku Deal with Google: Advertiser Q&A

The Roku Deal with Google: Advertiser Q&A

The fight is over – for now. Connected TV provider Roku has reached a multiyear agreement with Google to keep YouTube and YouTube TV on its streaming platform. Thus ends a months-long standoff between Roku and Google that had resulted in Roku users losing access to...