Are Bid Tools Pulling Their Weight in Higher Education?

Are Bid Tools Pulling Their Weight in Higher Education?

Advertisers in higher education spend a lot of money on paid search, and they want the best possible bid tools to drive leads and keep costs in check. But are advertisers in higher education getting their money’s worth with bid tools? Branded keywords typically...

Analytics: The Key to Unlocking the Buyer Journey

Americans, on average, spend most of their waking hours in this activity; interacting with digital media. Entire libraries of books, music and movies are replaced with streaming subscription services. Even everyday activities like getting directions or finding recipes...