Why Facebook Launched Shoppable Groups

Why Facebook Launched Shoppable Groups

We all need a little help from our friends, and Facebook is leaning into this reality with its Shops in Groups. The social networking behemoth has announced that it will be making it easier to shop for products on the app, using connections with friends and trusted...
Why TikTok Has Embraced Social Shopping

Why TikTok Has Embraced Social Shopping

TikTok has partnered with Shopify to make it possible for TikTok users to shop directly in the TikTok app. The headline here? Social shopping has become huge! Read on to learn more: TikTok Made Me Buy It TikTok, the video app that has taken Gen Z by storm, is perhaps...
Brands Killing It with Social Commerce

Brands Killing It with Social Commerce

As we’ve blogged, social commerce is gaining traction as a way to bring attention, and sales, to brands. Although social commerce is still in the early stages of real growth, businesses are already embracing its elements in increasingly interesting ways. Read on to...
Social Commerce Is on the Rise

Social Commerce Is on the Rise

Social commerce is on the rise. According to a new report from eMarketer, the pandemic has fueled a surge in e-commerce across the board, and social commerce in the U.S. has benefitted from that acceleration. By all accounts, it will continue to do so: the prediction...