Holiday Ads 2022: Whimsy and Imagination

Holiday Ads 2022: Whimsy and Imagination

In 2022, concerns about a looming recession prompted some brands to lean into sales and savings in their holiday ad campaigns. But, perhaps emboldened by the National Retail Federation’s forecast for holiday sales growth somewhere in the six to eight percent range...
How Livestreaming Makes a Brand More Authentic

How Livestreaming Makes a Brand More Authentic

In an age where establishing a reputable brand means maintaining a tightly controlled online presence, livestreaming offers a more authentic look into a company’s operations.  Livestreaming attracts customers and strengthens customer relationships as well.  A majority...