7 Great Women Who Inspire Us

7 Great Women Who Inspire Us

by | Mar 8, 2018 | Marketing

To honor International Women’s Day, we’ve thought about the women who lead our industry through their ideas and actions. These women are not only leading the advertising and media industry, they’re also leading businesses, period: Jerri DeVard, EVP, chief customer...
Brands, Get Ready for Video on LinkedIn

Brands, Get Ready for Video on LinkedIn

by | Jan 17, 2018 | Marketing

Organic video for company pages is coming to LinkedIn. It’s only a matter of time. Businesses need to be ready to capitalize on the opportunity. Video content is already a major way businesses and people communicate on the internet. According to Kleiner Perkins, video...
What the Instagram Hashtag Update Means to Brands

What the Instagram Hashtag Update Means to Brands

by | Dec 19, 2017 | Marketing

Instagram recently announced that users can follow hashtags, similar to following a friend. Once a user follows a hashtag, Instagram will use an algorithm to generate a selection of top posts displaying that hashtag within the user’s main feed. The algorithm is said...
4 Ways to Turn Employees into Brand Ambassadors

4 Ways to Turn Employees into Brand Ambassadors

by | Nov 10, 2017 | Social media

Your biggest social media advocates might be hiding in plain sight: your employees. Compelling content, influencer outreach, and paid media are important elements of any social media strategy. But too often, businesses overlook or undervalue the role of their own...
Amazon, Apple, and Google Race to Lead Voice

Amazon, Apple, and Google Race to Lead Voice

by | Jun 8, 2017 | Search

The war to dominate voice technology is heating up – and getting more interesting. Both Amazon and Google have recently announced important enhancements to make their voice assistants, Amazon Alexa and Google Assistant, smarter and more useful. And to increase the...