How Brands Collaborate with TikTok Creators

How Brands Collaborate with TikTok Creators

Businesses have been embracing TikTok as a place to build their brands with their own content. Many more are also finding ways to connect with TikTok Nation through relationships with popular TikTok stars. A recent case in point: TikTok influencer Bella Poarch has...
Why TikTok Has Embraced Social Shopping

Why TikTok Has Embraced Social Shopping

TikTok has partnered with Shopify to make it possible for TikTok users to shop directly in the TikTok app. The headline here? Social shopping has become huge! Read on to learn more: TikTok Made Me Buy It TikTok, the video app that has taken Gen Z by storm, is perhaps...
Facebook Reels: What Brands Need to Know

Facebook Reels: What Brands Need to Know

One year after Instagram announced the debut of short-form video feature Instagram Reels, parent company Facebook is joining the party. Reels first debuted on Instagram in 2020 in a clear bid to compete with TikTok. Facebook, having recently announced its plans to...
Why YouTube Shorts Matters to Brands

Why YouTube Shorts Matters to Brands

TikTok has another challenger. As we’ve blogged, apps like Snapchat are creating their own short-video-making platforms in a bid to carve out space in an increasingly crowded field. Now Google’s YouTube has joined the party with YouTube Shorts. Read on to learn more...