Amazon Loses Ground in Social Commerce

Amazon Loses Ground in Social Commerce

When it comes to social commerce, Amazon isn’t the only dog in the fight anymore. While Amazon may still be the top product search channel for consumers, it is ceding ground as consumers increasingly turn to social platforms for shopping. In fact, social media is...
Where Amazon, Google, and Meta Are Headed

Where Amazon, Google, and Meta Are Headed

Technology earnings week is always watched closely. The rising and falling fortunes of Alphabet (Google), Amazon, Apple, Meta, and Microsoft have a direct impact on adjacent industries such as retail, advertising, and marketing. During a topsy turvy year such as 2022,...
Twitter Goes 3D with Advertising — Should You?

Twitter Goes 3D with Advertising — Should You?

Three-dimensional advertising can create an immersive encounter for users, and Twitter clearly understands this: the social networking service recently announced the launch of a new advertising unit, Product Explorer Ads, which displays content in a 3D format. No,...
Facebook Reels: What Brands Need to Know

Facebook Reels: What Brands Need to Know

One year after Instagram announced the debut of short-form video feature Instagram Reels, parent company Facebook is joining the party. Reels first debuted on Instagram in 2020 in a clear bid to compete with TikTok. Facebook, having recently announced its plans to...