Why Streaming Companies Are Embracing Ads

Why Streaming Companies Are Embracing Ads

Amazon got all the headlines with the news of its $8.45 billion acquisition of MGM on May 26. But days earlier, HBO Max made an announcement with equally big ramifications for streaming companies and advertisers: the launched of a tiered version in which consumers...
Walgreens Doubles Down on Its Advertising Business

Walgreens Doubles Down on Its Advertising Business

In December 2020, Walgreens launched its own advertising business, Walgreens Advertising Group, wag.  Now Walgreens is doubling down on advertising by expanding wag’s capabilities into over-the-top (OTT) services, connected TV (CTV) and traditional linear TV across...
Why the Google Ad Juggernaut Is Back

Why the Google Ad Juggernaut Is Back

Google’s advertising business has come roaring back. In 2020, Google found itself to be in the unusual position of seeing a downturn in its advertising revenue for the first time in 29 years. That’s because a pullback in ad spending among Google’s clients, many of...