Why the Google Ad Juggernaut Is Back

Why the Google Ad Juggernaut Is Back

Google’s advertising business has come roaring back. In 2020, Google found itself to be in the unusual position of seeing a downturn in its advertising revenue for the first time in 29 years. That’s because a pullback in ad spending among Google’s clients, many of...
Walmart Asserts Its Leadership in Advertising

Walmart Asserts Its Leadership in Advertising

Walmart is thinking big. After a year during which the world’s largest retailer doubled ad revenue, Walmart is partnering with advertising technology company The Trade Desk to build a new advertising platform. The goal? To make Walmart an even bigger player in the...