Four Great Holiday Ads You Need to See Right Now

Four Great Holiday Ads You Need to See Right Now

Brands face special challenges this year with holiday ads. How do you strike the right tone during a global pandemic? Is it OK to show people being together? As it turns out, people just want to see good holiday ads. A recent Ace Metrix report finds that ad campaigns...
Why Facebook Acquired Kustomer

Why Facebook Acquired Kustomer

Facebook continues to turn itself into an advertising and commerce destination. On November 30, Facebook announced the acquisition of Kustomer, a customer relationship management platform that specializes in conversational commerce, or forms of commerce derived from...
Why Pinterest Matters to Advertisers

Why Pinterest Matters to Advertisers

During a tough pandemic year, the image-sharing and social media service Pinterest rebounded mightily. According to cnbc.com, shares of Pinterest surged in trading late in October, closing up nearly 27 percent after a third quarter in which total revenues jumped to...