4 Advertising Trends from Super Bowl LII

4 Advertising Trends from Super Bowl LII

The past 24 hours have been full of stories rating the Super Bowl ads. The fact that the ads are even rated at all is a testament to their power. We now treat them like movies, talking about them before the big reveal, watching trailers, and then experiencing the...
YouTube Fights for Credibility

YouTube Fights for Credibility

For those of you who kept your New Year’s Resolutions: congratulations. Now get ready to break them on February 4, when everyone gathers in front of that big screen to stuff their faces and watch grown men run around and crash into each other during Super Bowl LII. Of...
Super Bowl Ads: The Medium Is the Message

Super Bowl Ads: The Medium Is the Message

Evaluating Super Bowl ads has become an immensely popular spectator sport since the big game emerged in 1967. What’s changed recently is that people not only care about the content of the ads but how they’re delivered. For instance: We experienced the rise of...
Brands, Get Ready for Video on LinkedIn

Brands, Get Ready for Video on LinkedIn

Organic video for company pages is coming to LinkedIn. It’s only a matter of time. Businesses need to be ready to capitalize on the opportunity. Video content is already a major way businesses and people communicate on the internet. According to Kleiner Perkins, video...